Business

3 Ways Your Business Can Become A Talked-About Purple Cow

“Purple Cow” by Richard Elzey is licensed under CC BY 2.0

My dentist Shaina Holman, DDS Ph.D., is a Purple Cow.

That’s marketing guru Seth Godin’s term for being so unusual that you stand out in your field. It’s scary not to blend in with the herd, but standing out makes you memorable. And that gives people something to talk about, fueling word of mouth.