Business

3 Ways Your Business Can Become A Talked-About Purple Cow

“Purple Cow” by Richard Elzey is licensed under CC BY 2.0

My dentist Shaina Holman, DDS Ph.D., is a Purple Cow.

That’s marketing guru Seth Godin’s term for being so unusual that you stand out in your field. It’s scary not to blend in with the herd, but standing out makes you memorable. And that gives people something to talk about, fueling word of mouth.

--

--

--

Built $2.5B money mgmt biz from scratch. Coaching badass women to build & love their businesses, manage their finances, and make sure the thrill is never gone.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Christoph Bornschein: “The airplane lost its techno-mythic appeal long ago”

The Most Important Business Lesson United Airlines Fiasco Teaches Us

Localized Manufacturing: A Good Response To COVID-19…and Beyond

How Traditional Forecasting Failed the Music Industry

Executive Protection — The Changing Face Of The Dielectric Testing Market

Announcing the winners of Asia Hardware Battle 2018 Bangalore!

Loyalty Program Apps — The Game Changers

Understanding the Basics of Business Agreements and Contracts

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mariko O. Gordon

Mariko O. Gordon

Built $2.5B money mgmt biz from scratch. Coaching badass women to build & love their businesses, manage their finances, and make sure the thrill is never gone.

More from Medium

Six Business Management Secrets I Grabbed From A Successful Business Owner

3 QUESTIONS TO ASK YOURSELF BEFORE SAYING “YES”

Real Entrepreneurs Never Retire, They Adjust Their Resources for Freedom

Shoppers Think About New Gift Ideas as Supplies Grow Tight

Tug boat pulling a container ship.