Money Mindset

4 Common “Thought Errors” Around Package Discounts and How to Correct Them for More Money and Ease in Your Business

Prepaid discounted packages are a win-win for practitioner and client

Mariko O. Gordon, CFA
2 min readJun 15, 2022


A small bird eats seed from a palm of a hand.
Photo by Taneli Lahtinen on Unsplash

Do you love a bargain but hate to give your customers one?

As a business mentor, I’ve worked with service providers (e.g. bodyworkers, coaches) who hate pricing a bundle of sessions at discount. Here are the most common reasons given:

1. “I have too much self-respect to devalue my work.”

You are not the hapless victim in a power struggle with your client. You’re actually getting the better end of the deal, just not one measured in dollars. More packages might mean less revenue, but you get all the cash at once, which creates more stability and predictability in your business. You won’t be white knuckling it every week wondering if you can pay the bills. In business, great cash flow collection is the best stress reliever.

2. “I want to get paid each session. Getting a one-time lump sum makes me feel like I’m working for free each week.”

Your desire to have your palm constantly crossed with silver is thwarting you. A dollar today is worth more than a dollar tomorrow…



Mariko O. Gordon, CFA

Built $2.5B money mgmt biz from scratch. Coaching badass women to build & love their businesses, manage their finances, and make sure the thrill is never gone.