Small Business

6 Email Mistakes Big Companies Make That Solopreneurs Can Avoid to Build Customer Loyalty

Stupidity is not a good marketing strategy

I am not prone to verbal violence.

Yet I started my day ranting on LinkedIn because I got a marketing email so inane I turned into a bad marketing vigilante.

Here’s what my fancy pants gym sent:

Good morning Mariko!

Here at O2 Fitness we would like to say Happy…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mariko O. Gordon, CFA

Mariko O. Gordon, CFA


Built $2.5B money mgmt biz from scratch. Coaching badass women to build & love their businesses, manage their finances, and make sure the thrill is never gone.