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Beam Me Up Scotty, Vulcans Have Taken Over Planet Finance

Mariko O. Gordon, CFA
5 min readNov 10, 2021

Can you out-geek me? When J.J. Abrams’ Star Trek reboot first came out, I saw it not once but twice.

The first time, I took my eldest son (“Thing 1”). The second, I dragged along his younger brother (“Thing 2”). And while in public, I hid behind the explanation of, “I need to go again in fairness to Thing 2, who couldn’t make it last week,” the truth was, it was my thirty-plus years of Trekkiedom that had me aching for a second showing. (And by the way, before you sic social services on me, I mean “Thing 1” and “Thing 2” as in The Cat in the Hat, not as in I didn’t get around to naming my kids.)

If you are not a Trekkie, feel free to indulge in a moment of smug superiority at my pathetic need for subterfuge to justify seeing the movie again.

But what can I say? It was 2 hours and 6 minutes of immensely satisfying, visually stunning, action-packed drama. It was during the second showing that I had an epiphany about the popularity of Spock. As you probably know, Spock struggles with an oddly compelling identity issue: he’s the son of a human mother and a Vulcan father.

As you are also probably aware, Vulcans are ubernerds — humorless and boring in their slavish devotion to logic.

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Mariko O. Gordon, CFA
Mariko O. Gordon, CFA

Written by Mariko O. Gordon, CFA

Built $2.5B money mgmt biz from scratch. Coaching badass women to build & love their businesses, manage their finances, and make sure the thrill is never gone.

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