Marketing

If You Want to Be an Effective Marketer, Don’t Treat Your Customers Like Prey

Don’t Be a Pickpocket

I am not a f*ing deer in the crosshairs of your marketing shotgun.

I am a human being. I am not a “target,” an “avatar,” or your “ideal customer.” I have a human brain, a human heart, human fears and desires. And yes, I will pay to…