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Psychology
Think You Have A Lizard Brain? Stop Spreading Lies
It’s much easier to start a business than to finish it.
Starting Daruma, my money management firm, took no time: registering with the SEC, getting incorporated, obtaining a tax ID and bank account was easy. 24 years later in 2019, I closed the business.
It took another 2 years to allow Daruma to Rest In Peace.
New York State took over a year to process the last form needed before Delaware could issue a corporate death certificate. Once something is set in motion, is it hard to reverse course. The universe hates U-turns.
The things we are taught and believe are also sticky. Institutions, processes and systems are slow to change, even when there’s tons of proof that our behavior/rules are based on faulty data. Think of medicine, where there are examples galore of outdated treatments persisting, despite evidence that they aren’t effective or worse, harmful.
Take our model of the brain as a three-layer cake, with a lizard brain overlaid with an emotional brain topped by the rational neocortex. Not a day goes by that I don’t read some passing reference to this model of the brain.
But this is flat-out wrong, and it refuses to die. “And the evidence has been around for more than 50 years and yet…
